Meet our Newest Speaker: Michael Crooks

by Sheila O'Mara on October 8, 2010

“Michael Crooks’ unabashed view of the world around him and promotional marketing in particular is refreshing. His insights strip away the status quo and reveal the obscure obvious – causing the reader to wonder how they missed something so apparent,” says MaryAnne Morrill, Editor In Chief of Brilliant Results Magazine when describing Michael Crooks, an award-winning, 26-year veteran advertising copywriter and promotional marketer.

Michael Crooks

Our newest Speaker With Spark, Michael Crooks

A regular contributor for Brilliant Results magazine, Crooks has written more than 60 articles on the subjects of promotional marketing and better business practices, and authored the ebook, “ReThinking Trade Show Giveaways: Stop Simply Giving Stuff Away.” His articles have been published by marketing venues in the US, Canada, Australia and across Europe. Promotional Products Business Magazine named him one of five Innovative Pacesetters in August of 2010. 

Michael’s advertising career began in radio writing and producing radio commercials. After a short stint writing television and newspaper ads, he joined a Republican political-marketing agency. He spent the next 7 ½ years as a writer, creative director and print production manager, deep in the trenches of political marketing overcoming creative, production and logistical challenges that simply do not exist in other marketing arenas.  Michael then founded Crooks Advertising Alliance, a creative strike-force specializing in creative problem-solving.

A battle-tested public speaker, the former Toastmasters International member and local chapter officer has made presentations at PPAI Expo in Las Vegas, Promotions East in Atlantic City, Canada and other U.S. venues.

If you would like to find out more about Michael Crooks and how he can speak at your next event, please contact Speakers With Spark at leadfireball@gmail.com.  Your audience will be so grateful that you chose Michael Crooks!

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